The strength and weakness of a company is very important and Waitrose also got various strengths and weaknesses. Waitrose has its own labels “perfectly balanced” and it has their own farms which produce fresh and quality food products. After M&S Waitrose was one of the first retailers which produced own brands. The quality of service is excellent in Waitrose and it also uses work delivery scheme and it also has a wide range of products. Apart from this it has got some weaknesses too. Although there is internet shopping system Waitrose lags behind in this and has a market share of only 3%. The expansion is also very difficult because of the existing store coverage and also it is also very much dependent on its own labels.After reviewing the results I came to a conclusion that pestle analysis is an important tool to identify the various factors affecting business and it helps the manager to get the feedbacks about the various factors that affects the company and based on these they can improve the quality of services and products and thereby making the organisation dominant among the other companies.