刘婕认为，这是至关重要的每一个研究生营销教育提供者了解三个特点的研究生营销学生的动机，期望和准备。刘的因素可能激励学生选择研究生营销教育的内在，外在和职业相关。在由刘执行的一项研究中，调查问卷分发给四个不同的英国大学的营销学生，结果表明，什么动机的学生营销研究生学习的内在和职业相关的因素。这意味着，学生选择了研究生营销计划，在他们自己的意愿，以便它可以帮助他们建立一个职业生涯，并为他们提供更大的机会。这就是为什么在英国有众多的国际学生，一些发展中国家如印度和中国的学生认为出国留学可以帮助他们达到合适的工作的原因。”这是令人鼓舞的发现更多的中国学生，他们在家庭理财和努力去英国学习方面太多的投入，是乐观而不是悲观，对自己的职业前景”（计划2011:71）。关于期望，刘指出，所有的学生期望他们将提供理论和实践知识的主题。研究生们对该课程会给他们很大的期望，这对他们的未来有着重要的意义。此外，刘确定的特点，准备是必不可少的。研究生需要准备，了解课程和一系列的技能，以帮助他们应付他们的研究生教育。刘在进行进一步的分析之后，就国内和国际学生的准备情况。结果表明，国际学生的准备比国内学生。为什么一个国际学生缺乏准备，比如学习技巧不同，理解语言困难，文化冲击，不能适应英国环境，原因是多方面的。因此，刘的目的是提供知识的研究生营销教育在英国测量的动机，期望和准备的研究生营销学生。
澳洲公民权利学论文代写:教育提供者
First, Jie Liu believes that it is vital for every postgraduate marketing education provider to understand the three characteristics of a postgraduate marketing student which are motives, expectations and preparedness. Liu divided the factors that may perhaps motivate students to choose postgraduate marketing education into intrinsic, extrinsic and career related. In a research executed by Liu where questionnaires were distributed to marketing students of four different British universities, the result depicted that what motivated students for marketing postgraduate studies were intrinsic and career related factors. This means that students chose the postgraduate marketing program at their own will so that it could help them build a career and provide them with greater opportunities. This is the reason why there are numerous international students in the United Kingdom as several students from developing countries such as India and China believe that studying abroad can help them attain suitable jobs. "It is encouraging to find that far more of the Chinese students, who have invested so much in terms of family finances and effort to go to the UK to study, were optimistic rather than pessimistic about their career prospects" (Counsell 2011:71). In regards to expectations, Liu states that all students expected that they would be provided with theoretical as well as practical knowledge on the subject. Postgraduate students have high expectations that the programme will teach them a lot which will be of significance in their future. Furthermore, Liu identifies the characteristic of preparedness to be essential. Postgraduate students need to be prepared, having an understanding of the course and a series of skills to help them cope with their postgraduate education. Liu then distinguished home and international students in regards to preparedness after carrying out a further analysis. The results showed that international students were less prepared than home students. There are various reasons as to why an international student could be less prepared such as different learning techniques, difficulty in understanding the language, culture shock and not being able to adapt to the British environment. Thus, Liu seeks to provide knowledge about postgraduate marketing education in the United Kingdom by measuring the motives, expectations and preparedness of postgraduate marketing students.
