Since Amazon is primarily an online e-commerce site, they heavily rely on shipping companies to keep up with demand. In America alone, Amazon has about roughly 70 million subscribers to the Prime service alone. The company also noticed trends in shipping fulfillment difficulties for consumers in the next several years. As online e-commerce seeps its way into everybody’s daily life, the need for the service to deliver products as quickly as possible proves to be an obstacle, even for one of the largest online retailers to date. Reliance on companies like FedEx and UPS is an essential part of how Amazon operates. If deals go sour between the companies, this can cause a large bruise to the tech giant, which can affect their quality service that it promises to provide at all times. In addition, another challenges the company faces, are data breaches. Now since millions of people shop on the website every day, that means credit cards are being used almost every second of the day, which can spell catastrophic consequences if ever broken into, Perhaps the biggest risk facing Amazon is hackers. Though no company can be completely safe from individuals who wish to cause harm to companies in the digital space, it can be a huge problem for Amazon if a breach were to occur. Many companies like Target, have experienced large data breaches involving the theft of millions of credit card information. Imagine a behemoth like Amazon, whose sole sales model relied on the internet since their inception, announcing a data breach involving their 300 million plus user base. As new technologies get introduced into the market, it seems like our lives has been consumed by electronics to the point where we as people could not go a day without using our cellular devices. Amazon even has admitted in the past that it developed systems for the purpose of protecting consumer information with added features of preventing data loss cannot be a fool proof in today’s cyberspace.