市场审计和初步营销计划是准备检查午餐在阿富汗的独奏。它是在对阿富汗社会文化、经济等市场分析的基础上，确定如何稳定的推出单独的产品，这是目标市场，如何适应适应阿富汗市场，确定竞争对手。在此基础上，制定了初步的营销计划，确定了营销组合。首先，该产品，索洛是一个品牌的碳酸柠檬口味的软饮料。在干旱的沙漠地区，运动饮料是必不可少的。该产品可能会被一些人接受，包括受西方文化影响的阿富汗年轻人，外国工人和驻扎在阿富汗的国际军事人员。Solo作为一种新型的健康软饮料将会被大家所熟知和选择。这种软饮料(SOLO)将首先在首都地区销售。在这个地区，不仅人们有更强的购买力，而且有许多外国官员和商人在首都地区工作和生活。此外，该产品将从压力集中的地区起步，由外国公司、酒店、酒吧、知名餐厅再转移到当地零售商。
澳洲留学生代写assignment:市场审计
The market audit and preliminary marketing plan is prepared to inspect lunching the SOLO in Afghanistan. It has been based on the market analysis such as socio-cultural and economic analysis of Afghanistan and also, determines how to stable to launch the SOLO product, which is target market and how to be adapted to fit into Afghanistan market as well as determine the competitors. Based on this analysis, preliminary marketing plan has been prepared to determine the marketing mix.Firstly, the product, SOLO is a brand of a carbonated lemon-flavored soft drink. Sports drink is necessary in Afghanistan where dry desert are. The product may be accepted by some kinds of people, including young Afghans who have been affected by western culture, the foreign workers and the members of international military which stationed in Afghanistan. Solo as a new health soft drink will be known and chose.This soft drink (SOLO) will be sold in capital area at first. In this area, not only the people have stronger purchasing power, but also there are many foreign officers and businessmen working and living in capital area. In addition, this product will start out in the region of stress concentration of foreign companies, hotels, bars, famous restaurants then move to local retailers.
