关于品牌存在品牌意识措施客户的知识,菲茨杰拉德(凯勒,2009年),凯特在他的文章中提出的一项调查发现,客户广告召回在美国百事可乐表现耐克广告提醒。但是如果我们看到耐克商店的网站,我们可以说他们设计他们的网站创建品牌意识非常具有吸引力。例如我们可以说,如果我们打开选定的网站我们可以看到,在第一页有引用“南非等待”。随着足球世界杯即将来临,这句话提醒客户,耐克总是与大型体育赛事。这可以看作是一个很好的例子的客户意识。
品牌联想是指特定品牌电话的情况想到作为一个产品类别属性。(凯勒,2009年)的一篇文章中intuition,桑德拉强调,努力使迈克尔·乔丹,以防培训线工作鞋,耐克的品牌联想是一个巨大的一步。品牌联想的影子在选定的网站我们可以看到网球明星小威廉姆斯在哪里摆姿势耐克耐克商店网站的第一页。可以创建这些类型的策略对顾客的心灵产生巨大影响。
指的是客户的情况显示了他们对任何特定品牌的真实性。杜吉德报纸(凯勒,2009年),Sid告知可能有负面的品牌忠诚度公司预期。他提到英超联赛曼联本赛季未能赢得任何奖杯和耐克官员警告说俱乐部,他们会重新考虑他们的赞助,如果俱乐部下赛季又失败了。但是没有干旱有关耐克品牌忠诚度的客户的潜在形式。根据数据监控我们可以说耐克的品牌继续一天天增长,它代表耐克是一个品牌的忠诚度。
澳洲墨尔本大学论文代写:品牌意识
Brand awareness measures customer's knowledge regarding brand existence,(Keller, 2009) Fitzgerald, Kate in his article presented the findings in a survey of customer advertising recall in the United States where Pepsi-Cola have outperformed Nike as an advertiser reminded. But if we see the web site of Nike store, we can say that they have designed their website very attractively to create brand awareness. For example we can say that if we open the selected site we can see that, in the first page there is quote like "South Africa awaits". As the football world cup is coming so, that quote reminds the customer that Nike is always with major sports events. And that can be viewed as a good example of customer awareness.
Brand association refers to the situation when particular brand call comes in to mind as an attribute to the product category. (Keller, 2009) In an article O'Loughlin, Sandra highlighted that the effort to bring Michael Jordan in case to training line work out shoe by Nike was a huge step in case of brand associations. The reflection of brand association we can see in the selected web site where the tennis star Serena Williams is posing for Nike at the first page of the Nike store site. These types of strategies can create huge impact on the mind of customer.
Refers to the situation where customer shows their authenticity towards any particular brand. (Keller, 2009) In a newspaper Duguid, Sid informed that there can be negative side of brand loyalty from the companies prospective. He mentioned that the premier league side Manchester United has failed to win any trophies this season and Nike officials warns the club that they may reconsider about their sponsorship if the club failed again in the next season. But there is no drought regarding the brand loyalty of Nike form customer's prospective. As according to the data monitor we can say that Nike's portfolio of brand continues to grow day by day and it represent the loyalty of Nike as a brand.
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