In the 1920s many Americans began using credit, and buying and becoming very materialistic, and losing their spirit and identity. In F. Scott Fitzgerald’s The Great Gatsby the characters are all engulfed in the world of materialism, and believe that that is what makes them happy. Materialism is defined as the devotion to material wealth and possessions at the cost of spiritual or intellectual principles. Spirituality is sensitivity or attachment to religious values. And identity is the set of characteristics that somebody recognizes as belonging uniquely to himself or herself and constituting his or her individual personality for life. Three characters that exemplify these traits are Daisy, Tom, and Gatsby. In this novel, materialism, spirituality, and identity changes or reinforces these three characters.Daisy Buchanan is an example of materialism vs. spirituality because of what we know about her from her younger days. She was a young lady that was in love with Gatsby, but didn’t marry him because “‘…I was poor and she was tired of waiting for me…’” (137). Materialism affected Daisy and when she married Tom she wanted only the best things, but realized that she wasn’t happy because money can’t buy you happiness. After seeing Gatsby for the first time in over five years, it seems like Daisy has become that young lady she was before she met and married Tom. For a second she forgot all of her materialistic things and was looking up into the sky and GOD, saying “‘…I’d like to just get one of those pink clouds and put you in it and push you around.’”(99). Now we see her spiritual side and see that Gatsby could have possible reinforced her identity.