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澳洲莫纳什论文代写:产品领域的竞争

一个可能的原因是他们主要产品领域的竞争加剧。这在本质上是破坏性的。加拿大公司“Megabloks”就是这样一个例子。这家公司以极具竞争力的价格生产各种玩具。此外,电脑游戏的日益普及也减少了对传统玩具的需求。另一个可能的因素是,随着乐高进军主题公园、服装、服装、电视甚至电脑游戏等更多领域,乐高的产品线过于多样化。正如该公司所称,这种多元化是对其核心产品乐高积木失去信心的结果。产品组合越来越复杂,不仅让客户困惑,也让员工困惑。此前曾有报道称,乐高集团拥有约11000家供应商,是波音制造飞机的两倍。这种效率低下和缺乏灵活性很快就被认识到,人们把注意力转向了已经过时了10年的供应链。此外,低质量的客户服务和产品可用性降低了公司特许经营的价值。Jørgen维克·克努特施多普,新任命的首席执行官,说:“从我的角度来看,供应链是一个公司的循环系统。你必须修复它来保持血液流动。

澳洲莫纳什论文代写:产品领域的竞争

One possible reason was increasing competition in their main product area. This was disruptive at its nature. One such example is the Canadian company “Megabloks”. This company offers a wide range of building toys at a highly competitive price. Also, the increasing popularity of computer games reduced the demand for traditional toys. Another possible factor was the over diversification of product line as LEGO moved into more areas like theme parks ,apparel, clothing, television and even computer games. Such diversification was a result of, as the company claims, a loss of confidence in their core product – the Lego brick. The increased complexity of product portfolio confused not just the customers, but employees as well. It was mentioned before that LEGO GROUP had around 11,000 suppliers, which was twice the number that Boeing used to build its aircraft. Such inefficiency and inflexibility was soon recognized and attention was directed to the supply chain, which was 10 years out of date. Moreover, low quality customer service and product availability decreased the value of company’s franchise. Jørgen Vig Knudstorp, newly appointed CEO, stated: “From my perspective, the supply chain is a company’s circulation system. You have to fix it to keep the blood flowing.