Popeye’s Chicken and Biscuits brings the taste of New Orleans to your taste buds. Popeyes’ first restaurant was opened in 1972 in Louisiana, New Orleans by Al Copeland and, then named “Chicken on the run”, before being renamed to “Popeyes” after the character Popeye Doyle in the movie “The French Connection”. Even though Popeyes’ was named after Doyle, Popeye the sailor eventually became the main character fronting the marketing efforts. In the next decade, 500 franchises were opened in the US, before Popeyes went global in 1984 through expansion into Toronto, Canada and continues to expand into new markets around the globe.
Popeyes’ is one of the latest additions to the fast food industry in Singapore, also the world’s second largest fried chicken quick service restaurant, with close to 2,000 outlets and operations in 26 countries worldwide. Operating amongst the competition from other quick service restaurant outlets in Singapore, such as Kentucky Fried Chicken and McDonalds. In Singapore, Popeye’s’ outlets are certified as Halal, where fresh chickens are used instead of the frozen variety, and are slaughtered daily at the company’s factory at Senoko. In the coming year, consumers can expect a Popeyes’ delivery service as well as New Orleans-style promotions that will bring a taste of Louisiana culture and music to the local outlets.
Popeyes’ is now generating new ideas to further expand its franchises worldwide and the worldwide franchises in turn would have to continuously maintain Popeyes’ reputation as a “mighty good fried chicken” restaurant.
Popeyes’ also emphasizes on its culinary excellence and customer service. This is evident through its industry recognitions, such as earning a gold award in the customer service category twice. In addition to that, Popeyes’ have also won an award for its culinary excellence, in celebration of its 30th anniversary in the US. In order to maintain their reputation of earning prestigious awards, they are constantly improving themselves for customer satisfaction purposes.