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澳洲商科论文代写:可口可乐采取的国际战略

可口可乐是在国际业务中取得成功的国际公司之一。该公司与400多个品牌的交易,销售到200多个国家(福斯特,2012)。它能够选择使它获得许多好处的战略。任何一家公司在国际市场上的成功主要取决于它选择和实施的战略。跨国公司承认,选择使公司具有竞争优势的国际战略仍然是一个关键的挑战。走向国际需要很多考虑,因为有时可能需要改变自己的产品以适应新的市场口味和偏好。因此,在选择战略之前,应该做更多的研究,以便做出最好的决策。这一部分论述了可口可乐公司所采取的国际战略。公司决定在其他战略中采用差异化战略,与不同国家的其他公司进行竞争。差异化战略是指制造商为确保自己在特定市场上建立强大的品牌地位而采用的营销手段。制造商决定通过品牌化和成本领先来区分他或她的产品。品牌是一个名称、标志或符号或它们的组合,旨在帮助买方识别特定卖家或卖家组的产品从其他卖家的产品(福斯特,2012)。品牌在国际市场上是至关重要的,因为它有助于确认公司的信誉,将公司的产品与目标消费者联系起来,建立消费者忠诚度,激励消费者,并有助于将信息清楚地传递给消费者。例如,假设我们有一家汽水公司,提供一种无咖啡因的汽水,一种无咖啡因的无糖汽水,一种无糖汽水和普通汽水,都在一个品牌下出售,这就是差异化战略的运用。在这种情况下,每种汽水根据市场需求被分配到不同的市场。

澳洲商科论文代写:可口可乐采取的国际战略

Coca-Cola is among those international companies that have succeeded in the international business. The company deals with more than 400 brands which it sells to more than 200 countries (Foster, 2012). It has been able to choose strategies that have made it reap many benefits. The success of any company in the international market depends mainly on the strategies it chooses and implements. The multinationals admit that choosing the international strategies which will give a company a competitive advantage remains to be a critical challenge. Going international involves a lot of considerations because at times it may require one to change his or her products to fit the new markets tastes and preferences. Therefore, before choosing a strategy, more research should be done so that the best decisions can be made. This part of the paper discusses the international strategy adopted by Coca-Cola Company.
International strategies adopted by Coca-Cola The company decided to use differentiation strategy among other strategies to competitively compete with other companies in different countries. Differentiation strategy refers to a marketing technique that manufacturers use to ensure they establish a strong identity in the specific market. The manufacturer decides to differentiate his or her product through branding and cost leadership. A brand is a name, sign or a symbol or a combination of them, which are meant to help the buyer identify the product of a particular seller or group of sellers from those of other sellers (Foster, 2012). Branding in the international market is critical because it helps in confirmation of the company’s credibility, connecting the company’s product to the targeted consumer, establishing consumer loyalty, motivating consumers and helps in delivering the message clearly to the consumer. For example, assuming we have a soda company that offers a decaffeinated soda, a decaffeinated diet soda, a diet soda and regular soda, all offered under one brand name, and this is the use of differentiation strategy. In a situation like this, each type of soda is distributed to different market depending on the market demand.