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澳洲市场学论文代写:消费者在线购物

在几年前进行的一项关于消费者在线购物动机的研究中,一些消费者动机被引用的是对新技术的使用、易于导航和使用以及在线购物的便利性的兴趣(Childers等人2001年)。尽管研究提到了消费者的动机,但这项研究只是研究消费者行为的一个子集,因为这项研究只关注了网上购物活动的几个可能因素。同时,考虑到过去几年技术的进步,以及在线渠道发生的变化以及由此产生的消费者体验,这项研究已经过时。值得注意的一点是,作者当时强调了这样一种预期:随着消费者找到更多的网上购物理由,网上零售购物将继续增加。与网上购物的增加有关的是互联网的访问和使用的增加。例如,Rodgers和Sheldon(2002)研究了互联网使用的增加,并强调购物是增加消费者使用的关键动机之一。在这个例子中,购物被视为导致互联网使用增加的因素之一。在这项研究中,作者把购物作为消费者增加消费的动机,但他们的工作很有趣,因为他们认为随着互联网使用的增加,在线购物的动机可能会增强。这些包括研究,交流,甚至上网。

澳洲市场学论文代写:消费者在线购物

In a research on consumer motivations for online retail shopping conducted a few years ago, some of the consumer motivations cited were interest in use of a new technology, ease of navigation and use, and convenience of online shopping (Childers et al 2001). While the research mentioned looked at consumer motivations, the research was only a subset of what could be learned from consumer behaviour as the study focused on only a few possible factors of online shopping activity. Also, the research is dated considering the advancements in technology over the past few years and the changes that have occurred in the online channel and the resulting consumer experience. A key thing to note was that the authors highlighted then the expectations that online retail shopping would continue to increase as consumers found greater reasons for shopping online.Linked to the increase of online shopping is the increase in access and usage of the Internet. For example, Rodgers and Sheldon (2002) researched the increasing use of the Internet and highlighted shopping as one of the key motivations for increased consumer use. In this instance, shopping was focused on as one of the factors resulting in the increased use of the Internet. In this work, the authors looked at shopping as a consumer motivation for increased consumer use but their work is interesting as the other factors they considered as increasing Internet use come into play, potentially, in increased motivation for online shopping. These include researching, communicating, and even Internet surfing.