在过去的几年里，市场已经显示，在能量饮料的消费有一个强劲的增长。虽然目前市场上有很多品牌的能量饮料，但V通过提供不同大小的罐装饮料在竞争对手中脱颖而出，从而使我们的消费者能够物有所值。根据Tablebase的数据，V在红牛、Mother、Monster等品牌中排名第一，占据60%的市场份额。策略是强调V的独特口味瓜拉那和牛磺酸。它的味道更令人愉悦，而且它的大小能提供更持久的能量，这也催生了“身心活力”的口号。V将推出特定的活动赞助，吸引目标客户，增加收入。根据V公司去年的估计销售额，该活动拨出了1000万美元的广告预算，用于执行和利用不同的媒体载体:杂志、互联网、黄金时段电视、环境和活动赞助。这些媒体工具允许摇滚之星达到预期的范围和频率，同时保持在预算之内。研究表明，排名前4位的DMAs拥有大量的目标受众，V的目标是吸引当前和未来的消费者。
澳洲市场学作业代写:能量饮料
Over the past few years, the market has revealed that there is a strong increase in the consumption of energy drink beverages. While there are currently many brands of energy drinks on the market, V distinguishes itself amongst its competitors by offering different size cans, thus enabling our consumers to get more for their money. According to Tablebase data, V is positioned first amongst brands such as Red Bull, Mother and Monster with 60% market share.The strategy is to emphasize V’s distinctive taste of Guarana and taurine. The taste is more enjoyable and the size provides a longer lasting boost of energy, which led to the creation of the ‘vitalizes body and mind’ slogan. V will launch specific event sponsorships that will attract the target and increase revenue.Based on V’s estimated sales from the previous year, the campaign allocated an advertising budget of $10 million to execute and utilize different media vehicles: magazine, internet, prime-time television, ambient, and event sponsorships. These media vehicles allowed Rockstar to reach the desired reach and frequencies while keeping within the budget. Research dictates that the top 4 DMAs are heavily populated with the target audience that V is aiming to attract current and future consumers.
