如果我们在谈论客户携带的知觉和图像存储在他们过去的知识、经验以及甚至听说过它可能没有访问。是非常重要的一个市场营销人员知道驱动顾客到商店和如何处理每个客户保持他们的期望和他们的购买行为。这几天客户了解产品、品牌,甚至在市场上可用的价格在不同零售商店的商店设计的研究,空间管理和视觉营销将帮助我们知道不同的技术与存储的每个元素设计,SM和VM的影响及其对消费者决策的影响。它还将帮助我们了解不同的零售连锁店和不同的零售市场实现销售管理和采用存储设计政策保持在哪些方面。这将帮助我们知道商店采用的新的创意来吸引顾客。新客户和留住现有客户。研究的目的也在瞬间知道零售店设计的4 – 5秒的客户是通过外表能够吸引,即把他们的商店,通过室内看着即保持他们的存储和有趣的是浏览商店的商品即如何使用产品分类技术和视觉商品必须扮演何种角色的问题。
If we look across and talk about customers carry a perception and an image of the store through their past knowledge, experience and for that matter even have heard about it may not have visit. It is very important for a marketer to know what drives the customer to the store and how to tackle each customer keeping their expectations and their buying behavior. Customers these days has knowledge about products, brands and even the prices available in the market at different retail stores so The study of store design, space management and visual merchandising will help us know how different techniques associated with each element of store design, SM & VM influence and their impact on consumer decision making. It will also help us know how different retail chains & different retail markets implements merchandising management and adopts store design policy keeping what aspects on mind. It will help us know the new and creative ideas that a store adopts in order to attract customers i.e new customers and retain existing customers. The purpose of the study is also to know how retail store designing in a momentary look of 4-5 seconds of customer is able to attract through exterior, i.e. to bring them in the store, through interior look i.e. to keep them in the store and interestingly browse through the merchandise of the store i.e. how the product assortment techniques are used and what role visual merchandise have to play in that matter.