这样做调查是为了了解品牌形象是如何影响消费者的购买行为在服装与印度和美国之间的比较研究。K的客户。“制成品在工厂准备的东西;一个品牌是由消费者购买。商品可以被对手模仿,品牌是例外。制成品可以迅速过时;品牌是永恒的繁荣(斯蒂芬·金,WPP Group,伦敦)。品牌价值已成为广告的中部地区区域之一。因此,公司理解品牌价值的重要性能够区分自己的市场。此外,实现客户对品牌是如何支持公司计划以及构建广告活动。在本研究探索性和性能监控的研究应用。达到品牌知名度一般信息和购物中心的概念和阅读文献,增加知识,一个探索性研究方法是利用。解释学的方法是使用,因为这项研究的目的是认识到如果品牌身份同意的客户品牌形象。主要数据来源于个人的采访来自英国和印度的学生。这些个人面试是一个很好的方法,因为通信发生在放松的情况下。调查问卷包括开放和关闭结束的问题。选择封闭式问题,能够测量被调查者的态度和开放的问题,以达到深入了解被调查者的实际感知和基于。调查在两个学院:LSBF在英国和斯特拉玛丽的钦奈,印度
澳洲市场营销论文代写:品牌形象
This investigation is done to find out how brand image affects the consumer buying behaviour on clothing with a comparative study between India and U.K customers. "Manufactured goods are something that is prepared in a factory; a brand is what that is purchased by a consumer. Merchandise can be imitated by an opponent; a brand is exceptional. Manufactured goods can be promptly out of date; a flourishing brand is eternal (Stephen King, WPP Group, London). Brand value has turn out to be one of the central parts of advertising area. Therefore, companies who comprehend the significance of brand value are capable to distinguish themselves in the markets. Furthermore, realizing how customers react to brands is supportive for companies to plan as well as build advertising activities. In this research both exploratory and performance monitoring research is applied. To attain general information on brand awareness and the concept of shopping centre and reading literature to increase knowledge about the subject, an exploratory research approach is utilized. A hermeneutic approach is used, since the purpose of the research is to recognize if the brand identity consents with the image that the customers have of the brand. The primary data comes from personal interviews with the students from both UK and India. These personal interviews are a good approach since the communication takes place under relaxed circumstances. The questionnaire comprises of both open ended and closed ended questions. Closed questions are selected so as to be able to measure the respondents' attitudes and opened questions were used in order to attain a deeper understanding of the respondents' actual perception and what they are based upon. The survey is carried out in two colleges: LSBF in UK and Stella Mary's in Chennai, India
