本文认为品牌和品牌忠诚已经成为现代企业营销的重要组成部分。因此，消费者感知、品牌形象和市场研究都是持续发展品牌形象的重要组成部分。在当今竞争激烈的市场中，品牌忠诚度的发展直接影响着服务或产品的适销性和生存能力。品牌忠诚被认为是消费者在对某一产品敏感的情况下购买行为的重复，是全球酒店营销中较为流行的趋势之一。其他观点将品牌忠诚度描述为一种态度测量。品牌绩效有几个方面:质量、价格、信誉、价值、信任、一致性。建议核心品牌信任和品牌形象功能在发展消费者忠诚度方面发挥关键作用，并以机构对服务质素的高度参与为特点。一个组织保持市场地位的能力很大程度上取决于它在留住老客户的同时获得新客户的能力。本研究探讨了品牌在酒店行业影响消费者忠诚度的关键绩效指标。这是通过研究品牌绩效背后的理论，包括市场信号理论以及品牌认同和品牌形象。该研究考察了组织内部运作的效率，因为他们影响品牌的一致性。这些组成部分与消费者惠顾和消费者忠诚的证据是相互关联的，基于各种因素，这些因素将被探索为相对于建立(或减少)消费者忠诚。本文将利用二次研究作为文献综述，建立品牌认同、消费者忠诚度和品牌战略之间的组成部分和关系。本研究的最终目的是描述消费者如何建立对特定品牌形象的期望和感知，以及如何通过品牌战略管理消费者对特定酒店的忠诚度。
澳洲悉尼市场学论文代写:品牌忠诚
This research paper takes the position that branding and brand loyalty have become an important part of modern day business marketing. Accordingly, consumer perceptions, brand image, and market research are all important components of developing continuous brand image. The development of brand loyalty has a direct impact on today’s marketability and viability of a service or product in today’s competitive market. Brand loyalty has been considered to be the repetition of consumer purchase behaviour under the conditions of the consumer’s sensitivity to a product as on of the more prevailing trends in global hotel marketing. Other viewpoints describe brand loyalty as having an attitudinal measurement . Brand performance has several aspects: quality, price, credibility, value, trust, and consistency. suggested that core brand trust and brand image functions have a key role in developing consumer loyalty and is characterised by high involvement of the organisation in service quality. The ability of an organisation to hold onto a market position is highly based on its ability to gain new customers while retaining old customers. This research explores key performance indicators of brands as they impact consumer loyalty in the hotel industry. This is done by looking at the theories behind brand performance, which include market signalling theory as well as brand identity and brand image. The research examines the efficiency of internal operations of organisations as they impact brand consistency. These components are interrelated with evidence for consumer patronage and consumer loyalty, based on various factors that will be explored as being relative to building (or diminishing) consumer loyalty. The dissertation will utilise secondary research as a literature review to establish the components and relationships between brand identity, consumer loyalty, and brand strategy. The ultimate goal of this research is to describe how consumer’s build expectations and perceptions regarding a particular brand image and how consumer loyalty to a particular hotel can be managed through brand strategy.
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