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澳洲哲学代写ASSIGNMENT:研究生营销教育

其次,刘写的文章有自己的长处和短处。文章的最大优点在于它侧重于研究生营销教育的特定领域。这可能有助于其他市场研究人员和领导者与他们的研究,因为有限的研究强调研究生营销计划。此外,刘成功地创建了一个了解的动机,期望和准备的研究生营销的学生,这将支持研究生营销供应商设计相应的方案。有了这些资产,这篇文章也指出了缺陷。由刘编写的调查问卷向四所英国大学的市场营销学生提供了准确的答案,但也存在局限性。文章中所说的,本研究采用问卷调查的方法使返回的九零五的学生是比较小的数进行了研究生教育的四所英国大学市场营销和调查都设置在一个特定的地理区域在英国。此外,刘提到,一个单一的定量方法中使用的数据收集,并没有定性的方法,在实践中的研究。即便如此,刘指出,国内和国际学生之间的差异可能是不准确的,因为这样一个小的调查,这是不可能完成一个清晰和广泛的图片。对于国际学生的高等教育已成为一个重要的收入来源为西方大学和这些学生已引起研究人员的关注”(黄2008:1003)。因此,即使有大量的事实,文章似乎不完整,缺乏准确性。

澳洲哲学代写ASSIGNMENT:研究生营销教育

Second, the article written by Liu has its own strengths and weaknesses. The utmost advantage of the article is that it focuses on a particular field which is postgraduate marketing education. This could assist other marketing researchers and leaders with their study as there are limited researches emphasizing on postgraduate marketing programme. In addition, Liu succeeds in creating an understanding about motives, expectations and preparedness of postgraduate marketing students which would support postgraduate marketing providers to design their programme accordingly. With these assets, the article does hold out flaws as well. The research prepared by Liu where questionnaires were given out to marketing students of four British universities did contribute accurate answers but there were limitations. As stated in the article, the research was made using the questionnaires returned by ninety five students which is relatively a small number for a research made for postgraduate marketing education and the four British universities surveyed were all set in a particular geographical area in the United Kingdom. Furthermore, Liu mentions that a single quantitative method is used in data collection and that there is no qualitative approach practised in the research. Even so, Liu points out differences between home and international students which could be imprecise as with such a small survey it is not plausible to accomplish a clear and wide picture. “Provision of higher education for international students has become an important source of income for Western universities and these students have attracted research attention” (Huang 2008:1003). Therefore, even with an abundance of facts, the article seems incomplete and lacks precision.