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迪肯大学代写ASSIGNMENT:越南案

迪肯大学代写ASSIGNMENT:越南案

松树和吉尔摩(1998)的硬币,新经济时代的概念:“体验经济”当客户正在寻找特殊和难忘的经历,很明显,旅游,像许多其他行业一样,不断参与体验经济,必须产生更多的体验产品。世界上许多国家都有针对性的旅游业作为发展的动力,越南也不例外。然而,越南市体验经济与旅游业发展关系的学术研究却缺乏学术性研究。因此,本文的目的是研究的情况下,古芝,体验经济已经改变了一个战争蹂躏的地区在越南南部成为一个受欢迎的旅游目的地。因此,本文的目的是双重的:调查经验经济对Cu Chi的影响,并确定这个目的地的经验产品。根据研究结果,提出了一些实用的方法,为旅游可持续发展规划的铜。

在“体验经济”,松树和吉尔摩(1998)揭示了一个新的经济时代,人们被吸引有意义的经验而不是有形无形的东西,像多年前。这种体验经济增长非常快,由于客户的巨大需求的情感记忆,感觉和象征性,结合起来,创造一个全面的和持久的个人经验。新的营销方式也从产品属性和质量的经验,让客户的感觉,“让他们亲自’、’触摸他们的心灵,激发他们的思维”(Schmitt,2003;外邦人、Spiller和Noci,2007)。因此,松树和吉尔摩(1998)建议企业或目的地应增加额外的价值,他们的产品,以提供难忘的,令人满意的经验给他们的客户。如果企业能够创造个人经验的客户,他们将拥有可持续的竞争优势(McCole,2004;普拉哈拉德和拉玛斯威米,2004;Shaw和伊文思,2005)。体验经济也采用了“创意类”的概念,这已被命名为Richard Florida在他的书-崛起的创意类(2002)。创意类不受任何限制,但他们有自由去执行一个更灵活的计划。这种区分仍然构成了体验经济的核心意义:行业增长的灵活性取决于它的客户的利益和好奇心。

迪肯大学代写ASSIGNMENT:越南案

As Pine and Gilmore (1998) coin the concept of a new economic era: the “experience economy” when customers are looking for exceptional and unforgettable experiences, it is obvious that tourism, like many other industries, is incessantly getting involved in experience economy and must generate more experience products. Many countries throughout the world have targeted tourism as a driving-force for development, and Vietnam is not an exception. However, there is lack of academic research on the relationship of the experience economy and the tourism development in Vietnam. Therefore, the purpose of this paper is to study the case of Cu Chi, where experience economy has changed a war-devastated area in Southern Vietnam into a popular tourist destination. Hence, the objective of this paper is twofold: to investigate the affect of experience economy on Cu Chi, and to identify the experience products of this destination. Based on the findings, some practical approaches for tourism sustainable development planning of Cu Chi are then proposed.

In the ‘experience economy’, Pine And Gilmore (1998) reveal a new era of economy in which people are attracted by meaningful experiences and intangible things instead of tangibles like years before. This experience economy is growing very fast thanks to the great need of customers for affective memories, sensation and symbolism which combine to create a holistic and long-lasting personal experience. New marketing approaches also shift from product attributes and quality to experiences that dazzle customer’s senses, ‘engage them personally’, ‘touch their hearts’ and ‘stimulate their minds’ (e.g. Schmitt, 2003; Gentile, Spiller and Noci, 2007). Therefore, Pine and Gilmore (1998) suggest businesses or destinations should add extra value to their offerings in order to provide unforgettable, satisfactory experiences to their customers. If companies can create personal experiences to customers, they will have sustainable competitive advantage (McCole, 2004; Prahalad and Ramaswany, 2004; Shaw and Ivens, 2005). The experience economy also employs the concept of the “Creative Class”, which has been named by Richard Florida in his book – The Rise of the Creative Class (2002). The Creative Class are not restricted in any set plan, but they have freedom to perform a more flexible one. This distinction still makes up the core meaning of the experience economy: The industry grows by a flexibility dictated by the interests and curiosity of its customers.

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