消费者决策过程理论假定消费者的购买决策过程中涉及的步骤，买方通过购买商品。虽然，这一定不是这样。并不是所有的消费者都在决定购买时经历所有的阶段。否则，一些阶段可以假定取决于购买的种类。
消费者的学习的主要目的是帮助组织和公司。获得更好的市场营销策略，结合案例如：心理学的客户如何相信感觉，原因，和不同的替代选择，客户是如何受到她或他的环境，和行为的客户购买或制作其他营销决策。在消费者信息或信息处理能力影响决策和市场结果的领地，消费者如何决策策略和动机的不同商品，在不同的利益或重要性的高度，他们涉及客户之间。最后，营销人员调整和获得更好的他们的营销策略和营销活动，以有效地达到买方。
心理学家马斯洛想出了一个处理人类需求的次序的假说。营销不是人类生存的关键，因此你的服务也不可能是。虽然，无论你呈现的是什么，都将属于马斯洛在他想要的层次结构中讨论的一类。因此，它很容易推向市场的前景，如果你知道你需要处理。
一级马斯洛的层次结构与生理需求。这些主要是决定人类生存的基本要求。它们包括食物、水、住所和氧气。随着睡眠、活动和其他不可避免的人的功能。如果你的产品或服务迎合了基本的需求，你的主要困境是说服客户购买你的竞争对手的地方。每个人需要食物，那么为什么客户愿意在你的咖啡é代替另一个购买午餐吗？也许你有公平的价格，改进的质量，更快的服务，或一个更宽松的环境比其他。
美国代写essay：营销决策分析
The theories of consumer decision-making process presuppose that a consumer's decision to purchase process involves steps by which the buyer passes in buying a commodity. Though, this must not be the case. Not all consumer pass through all the stages when deciding to buy. Otherwise, some of the stages can be assumed depending on the sort of purchases.
The main purpose for the learning of consumer's helps organizations and firms. Get better of their marketing strategies by considering cases such as: The psychology of how customers believe, feel, reason, and choose among different alternatives, how the customer is subjected by her or his environment, and the behavior of clients when buying or making other marketing decisions. Precincts in consumer information or information processing capabilities influence decision and market result, how consumers' decision strategies and motivation vary between commodities that vary in their height of interest or importance that they involve for the customer. Finally, marketers adjust and get better their marketing strategies and marketing campaigns to efficiently reach the buyer.
The psychologist Maslow came up with a hypothesis dealing with the pecking order of human needs. Marketing is not essential to human survival; hence your services may not be either. Though, whatsoever you are presenting, will belong into one of the categories Maslow has discussed in his hierarchy of wants. Therefore it is easy to market to your prospects if you know the need you are dealing with.
Level one on Maslow's hierarchy deals with physiological wants. These are mainly the basic requirements that dictate human survive. They include food, water, shelter, and oxygen. All along with sleep, activity and other unavoidable human being functions. If your product or service appeals to basic needs, your main predicament is persuading customers to purchase from you in place of your competitor. Each one needs food, so why should customers be willing to purchase lunch at your café instead of another? Maybe you have fair prices, improved quality, quicker service, or a much relaxed environment than the other has.
