在当今时代企业支出仅仅卢比预订商业广告。一个10秒的广告在印度板球超级联赛售价10卢比卢比。每秒一个十万的卢比。营销大师阿尔•里斯出版了一本名为“的广告和公关的崛起”(2002)。这本书谈到传统广告行业是如何挑选的速度是后座和公共关系作为品牌建设的工具。本文的目的是探讨公共关系的作用相对传统广告在推出一个新品牌。
今天公司花大量的钱在电视商业场所,购买广播时间,发展中有吸引力的包装,把他们的名字在体育场等体育赛事,例如板球,在印度变成了更昂贵的选美机构瞄准了他们创意广告展示而不是欣赏新品牌的推出。
可口可乐的前任首席营销官公布的一本书“营销我们知道它的终结”(2002)中,他认为,传统的广告,其中有30秒电视广告不工作了,它是一个巨大的浪费的钱,甚至可能导致巨大的破坏品牌形象。根据他的说法,广告不仅仅是局限于电视广告。品牌、赞助、宣传、客户服务等都受到广告的罩。无论一个公司已经做了或正在做告诉一些关于现在和未来客户的品牌形象。
美国商业论文代写:商业广告
In today's age companies are spending lakhs of rupees in booking commercial spots for advertising. A 10 second ad during the Indian Premier League was priced at 10 lakhs rupees. One lakh rupees per second. The marketing guru Al Ries released a book titled "The Fall of Advertising and the Rise of PR" (2002). This book talks about how the traditional advertising industry is taking a backseat and public relations is picking pace as a tool for brand building. The purpose of this paper is to explore the role of public relations relative to traditional advertising during the introduction of a new brand.
Companies today spend a large amount of money in booking commercial spots in television, buying radio time, developing attractive packaging, putting up their names on stadiums etc. Sports events, for example Cricket, as in India have turned into more of expensive beauty pageants for agencies which aim at putting up their creative advertisements on display rather than appreciating the launch of new brands.
Coca Cola's former Chief Marketing Officer released a book "The End of Marketing as we know it" (2002) in which he argues that conventional advertising in which there are thirty second TV commercials does not work anymore and it is a massive waste of one's money and could even result in the colossal destruction of the brand image. According to him, advertising is not just limited to TV commercials. Branding, sponsorships, publicity, customer service etc. all come under the hood of advertising. Whatever a company has done or is doing tells something about its brand image to the present and future customers.
