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Marketing Essay 代写: 支持者计划执行的策略

Marketing Essay 代写: 支持者计划执行的策略

本章将包括一个明确的讨论的营销策略,支持者计划执行的第一个5年的业务运作在新加坡。具体的营销策略,包括智能目标将被用来获得所需的市场份额。它还将包括特定的目标市场和所提出的产品的定位声明。

的支持者已决定在新加坡整个国家的男性和female18岁及以上年龄组的目标。基于我们的研究中,这个年龄组占超过2010年总人口的360万,预计增加超过2015年400万。新加坡人重视他们的健康。他们变得越来越有健康意识,卫生部门的开支保持强劲,这一部门被视为具有高度重要性。除了人口的人口老化,年轻一代(18岁及以上)通过健康的补充和做其他的健康和健康活动来健康的生活也成为一种趋势。年龄组(18岁以上)的生活忙碌的生活。他们是积极的,在不同的活动,更容易获得疾病。

服用保健品的趋势正在向更大的目标消费者转移。孩子们现在也建议他们的父母采取食物补充,特别是那些谁正在进入现实世界的行业。这是由于这样的事实,家长担心他们的孩子没有得到足够的营养,因为今天的忙碌的生活方式。

由于维生素和膳食补充剂的公司的优势,食益补公司排名第一与一个值5%的份额在2009以内,总体消费者保健。这主要是因为品牌名称成为消费者的首选。市场开始购买他们的产品,因为该公司能够在他们的消费者中建立良好的声誉,提供优质的产品。此外,它的广泛的产品迎合消费者从年轻到老年人的贡献,其成功的维生素和膳食补充剂。

食益补公司定位在高端的产品类别。其品牌的建立,确保消费者仍然愿意购买他们的产品。

Marketing Essay 代写: 支持者计划执行的策略

This chapter will include a clear discussion on the marketing strategies that the proponents plan to execute for the first 5 years of business operation in Singapore. Specific marketing strategies that include SMART objectives will be used to acquire the desired market share. It will also include the specific target market and positioning statement of the proposed product.

The proponents have decided to target the age group of male and female18 years old and above in the whole country of Singapore. Based on our GMID research, this age group accounts for more than 3.6 million of the total population in year 2010 and it is forecasted to increase to more than 4 million in year 2015. Singaporeans give much importance to their health. They become increasingly health-conscious, as expenditure in health sector remain strong the more this sector is viewed with high importance. Aside from ageing population of Singaporeans, it is also becoming a trend to the young generation (18 years old and above) to practice living healthily through taking health supplements and doing other health and wellness activities. The age group (18 yrs old and above) lives a busy lifestyle. They are active in different activities and are more prone in acquiring diseases.

Trends in taking health supplements are now shifting to bigger target consumers. Children are now also advised by their parents to take food supplements especially those who are entering the real world industry. This is due to the fact that parents worry that their children are not getting enough nutrients because of the hectic lifestyle today.

Due to the company’s dominance in vitamins and dietary supplements, Cerebos Pacific Ltd was ranked first with a value share of 5% in 2009 within overall consumer healthcare. This was mainly because the brand name became the first choice of the consumers. The market started to purchase their product because the company was able to establish good reputation among their consumers in providing quality products. In addition, its wide range of products catering to consumers from the young to the elderly contributed to its success in vitamins and dietary supplements.

Cerebos Pacific Ltd positions itself in the high-end of the product categories. The establishment of its brands ensures that consumers remain willing to purchase their products.