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墨尔本大学代写ASSIGNMENT:案例研究马自达汽车公司

墨尔本大学代写ASSIGNMENT:案例研究马自达汽车公司

马自达电机公司是世界领先的汽车制造商的总净销售额达到了2兆5359亿日元,2009。马自达汽车公司在日本成立于1920,下的名字,Toyo Cork Kogyo。最初只处理汽车零部件的制造,他们已经冒险到生产的商用卡车,最终继续对汽车制造,它是目前广为人知的。随着时间的流逝,马自达汽车公司已经成功地走出日本,征服世界其他地区包括墨西哥、意大利、泰国等等,以及建立在像德国这样的国家,研究和发展中国和美利坚合众国的网站。

马自达汽车公司主要迎合2个不同细分市场的消费者:商业消费者和非商业消费者。

车在马自达E系列和马自达BT-50迎合商业目的。车辆属于上述类别下的例子包括皮卡,卡车和货车是最常用的公司运送物资等。

另一方面,马自达也迎合非商业用户和他们的车辆是专为满足2组消费者:家庭与运动(专业、经理、主管和技术人员)。模型如马自达5和马自达8是MVP(多用途车),非常适合大家庭,而像马自达3和马自达6的适合小家庭的典型家庭轿车模型。另一方面,像马自达和马自达车型RX-8 MX-5提供更加动感的外观和看起来年轻的工作人员或pmets更有吸引力。马自达2和马自达SUV(运动型多功能车CX-7都是针对体育爱好者。

马自达汽车公司的总部位于新地的Fuchu Cho、Aki gun,3-1,广岛,与位于大阪,东京日本各地不同的分支,Yamaguchi和更多的让消费者提供方便。

马自达汽车公司采用了一种混合的B2B(企业对企业)、B2C(企业对消费者)的业务模式。本公司拥有广泛的产品,以满足商业和非商业消费者的需求。通过分割出他们的目标消费者,马自达将能够分散做生意的风险,应该在一个市场的销售受到。这一战略也将使马自达获得增加其在商业和非商业领域的市场份额的好处。

墨尔本大学代写ASSIGNMENT:案例研究马自达汽车公司

Mazda Motor Corporation is one of the world’s leading car manufacturers with the total net sales in 2009 reaching a whopping 2,535.9 billion Yen. Mazda Motor Corporation was established in Japan in 1920, under the name, Toyo Cork Kogyo. Initially only dealing with the manufacturing of car parts, they have ventured out to the producing of commercial trucks, eventually proceeding on to the manufacturing of cars, which it is widely known for nowadays. As times passes, Mazda Motor Corporations has since successfully ventured out of Japan, conquering other parts of the world including Mexico, Italy, Thailand just to name a few, as well as establishing Research and Development sites in countries like Germany, China, and the United States of America.

Mazda Motor Corporation mainly cater to the needs of 2 different segments of consumers: Commercial consumers and Non-Commercial Consumers.

Vehicles under the Mazda E-series and Mazda BT-50 cater for commercial purposes. Examples of vehicles that fall under the above categories include pick-ups, lorries and vans which are most commonly used by companies for transporting of goods and materials etc.

On the other hand, Mazda also cater to non commercial consumers and their vehicles are designed specifically to satisfy 2 groups of consumers: Family & PMET ( Professional, Managers, Executives and Technicians). Models such as Mazda 5 and Mazda 8 are MVPs (Multi Purpose Vehicles) which are well suited for large families while models like Mazda 3 & Mazda 6 are the typical family sedans suitable for smaller families. On the other hand, models like Mazda RX-8 and Mazda MX-5 offer a more sporty look and may seem to appeal more to young working professionals or PMETS. Mazda 2 & Mazda CX-7 are SUVs( Sports Utility Vehicles which are targeted towards sports enthusiasts.

The head office of Mazda Motor Corporation is located at 3-1 Shinchi, Fuchu-Cho, Aki-gun, Hiroshima, with different branches located at various parts of Japan like Osaka, Tokyo, Yamaguchi and many more to allow provide easy accessibility to consumers.

Mazda Motor Corporation has adopted a mixture of B2B (business to business), B2C (business to consumer) business model. The company has a wide range of products to cater to the needs of both commercial and non commercial consumers. By segmenting out their target consumers, Mazda will be able to spread out the risk of doing business should the sales in one market suffer. This strategy will also enable Mazda to reap the benefits of increasing its market share in both the commercial and non commercial segments.

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