莫纳什大学代写ASSIGNMENT:B2b营销战略分析

冬季温暖公司是一个品牌的新公司，有一个主要目标：保持消费者在冬天的温暖。天气是相当不可容忍的，这促使我们想出了一个解决办法。这使他们能够偶然的想法想创造一些使天气变得更舒适的产品。我认为我们应该专注于热身我们的外穿，因为这是热的主要来源，一旦你一步。他们考虑生产加热的冬季夹克，但经过几个小时的研究确定，这已经做了，市场是不太有产品。因此，他们分开，以建立一个薄内衬的设备制造的内部，将适合任何大小的外套。该衬垫将被设计为在消费者的外套下穿上。

该产品是由一个薄薄的内衬有三个加热垫，所有这些都被设计在一个轻布材料，所以他们不拖累班轮或外套，但消费者不会感觉到设备直接。两个加热垫是长而窄，以上一个外套内的手臂的整个长度。已设计了三分之一个加热垫，以覆盖大部分的上身，从右边的外套的背面和结束在左边的外套。这种方式的外套的主要领域是彻底覆盖热。三个焊盘都由一个连接到一个遥控器的电线连接到一个遥控器，里面装着锂电池，可以让热量产生在垫子上。远程已被设计为连接到垫，涵盖了大部分的外套，使它可以很容易地适应在夹克的口袋里，允许方便的可访问性。

Winter Warmth Inc. is a brand new company that has one main goal: keeping consumers warm in the winter. The weather was quite intolerable which prompted us to come up with a solution. This allowed them to stumble upon the idea for the product by wanting to create something to make the weather more bearable. I think we should focus on warming up our outer wear since that is the main source of heat once you step outside. They thought about producing heated winter jackets but after many hours of research determined this had already been done and the market wasn't quite there for the product. So instead they branched off to create a thin liner with the equipment manufactured inside that would fit inside any size of jacket. The liner would be designed to be put on underneath a consumer's jacket.

The product is made up of a thin liner with three heating pads, all of which have been designed inside a light cloth material so they don't weigh down the liner or jacket but the consumer won't feel the equipment directly. Two of the heating pads are long and narrow in order to go up the entire length of the arm inside a jacket. A third heating pad has been designed to cover the majority of the upper body by going from the right side of the jacket onto the back and end on the left side of the jacket. This way the main areas of the jacket are covered thoroughly with heat. The three pads are all connected by a wire that extends to a remote that holds the lithium battery inside that allows the heat to be generated onto the pads. The remote has been designed to attach to the pad that covers the majority of the jacket so that it can fit easily inside the pocket of the jacket allowing for easy accessibility.

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