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目前许多韩国企业都在积极追求全球化。第一代韩国企业具有全球化是LG电子。它开始于90年代后期成熟的全球化的努力。它现在是世界领先的消费电子制造商之一。然而,在大多数产品类别和在许多地区,它落后于不仅其他外国球员,但也有它的韩国同行,三星。不得不说,印度是非常特殊的国家大。在印度,LG电子排名1 #在所有主要的消费电子产品类别包括电视、空调、洗衣机。基于市场份额LGE,LG电子在印度几乎没有竞争(2005);

在本文中,我们将看看印度LGE的策略和解释他们是如何取得如此强烈的# 1位置,并没有在其他市场那样。




Many Korean companies are currently actively pursuing globalization. One of the first generation Korean companies which has globalized is LG Electronics. It started fully fledged globalization efforts in late 90s. It is now one of the leading consumer electronics manufacturers in the world. However, in most of the product categories and in many regions, it lags behind not only other foreign players but also its Korea peer, Samsung. Having said that, India is very special country to LGE. In India, LGE is ranked #1 in all the major consumer electronics categories including TV, air conditioner, and washing machines. Based on the market share LGE has, LGE has virtually no competition in India (2005);

In this paper, we will look at LGE’s strategy in India and explain how they have achieved such a strong #1 position which it has not done so in other markets.

LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998 with an investment of Rs 5999 Crores. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Color Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India’s first mobile phone manufacturing unit and also Asia’s largest Optical Disc Drive manufacturing plant.

India has still faced following serious problems to be solved as follows. For example, the national income per head is under 500 dollars, foreign loan remains over 100 billion, the level of Deficit financing is 6% of GDP, SOC, such as Road and harbor is not sufficient and the political leadership is lacking because of rivalry between factions. The challenges faced by LG when it entered the market in 1995 as follows;

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