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tourist assignment 代写:澳大利亚旅游政策与规划





On 5 June 2003, the Federal government released a draft medium to long term strategy to help grow a sustainable Australian tourism industry and better position it against future shocks by making it more robust and flexible. Main key themes of the strategy include sustainable growth and diversification of the Australian tourism product, and a focus on business yield and niche markets. The shift from an emphasis on quantity to quality is important for reducing pressure on infrastructure, protecting the environment, encouraging diversification and product development and improving profitability in the industry. Australian environment is unique from the unspoilt beaches, tropical rainforests, rugged mountain ranges and vast tracts of desert. Some few examples of Australia’s natural wonders include the Great Barrier Reef. The Great Barrier Reef is as big as the total combined area of the UK and Ireland which contains more than 1,000 islands, from sandy bays to rainforest isles. The Wet Tropics World Heritage Area Tropical North Queensland is the sort of place that someone would like to travel, it covers 900,000 hectares. The Uluru Ayers Rock is considered one of the great wonders of the world and one of the Australia’s most recognizable natural icons. Australians’ care about their unique environment such as sustainable tourism is an important factor in policy making. The Australian government is committed to and works closely with the tourism industry to deliver an environmentally sustainable and socially responsible tourism product.

A significant contribution to tourism is made by cultural tourism. The experiences generated by Australian performances, visual arts and our heritage are unique. Australia’s National Tourism Policy the broad mission statement of Australia’s Federal government in relation to tourism policy is to contribute to Australia’s economic and social well being through the development of policies that achieve on internationally competitive tourism sector focused on sustainable growth. In the year 1998 a National Action Plan for Tourism was released by the Federal government to provide direction for tourism policy formulation and industry planning. Some of the key objectives of the Plan included developing potential new and emerging markets through targeted marketing strategies. Encouraging the development of efficient and competitive transportation networks, Fostering regional tourism development, enhancing industry standards and skill levels, improving the industry’s information base, encouraging the conservation and preservation of Australia’s unique natural and cultural heritage, encouraging diversification of the industry’s product base and reinforcing Australia’s image as a safe and friendly destination. The whole of the government approach pursued in Australia is intended to ensure a sound economic foundation that aims to create an optimum policy environment for tourism development.

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