Agritourism generally activates as a small family enterprises, so it's both socially and economically profitable. Also Agritourism assists to mitigate emigration from remote areas and generate profit by diversifying economy. The cultural exchange of development with urban and rural areas adds quality to their life (Monica Iorio and Andrea Corsale, 2010). According to Gale, (2006) rural tourism enterprises provide novel sources of income for families living in remote areas. 2002, Sharpley (2002) has said that agritourism can offer job opportunities for rural people in local crafts and wine making sectors to provide additional income.
Agritourism helps repopulation of rural areas, improvement of the public services, revitalization of local crafts and to increase opportunities for social contacts and exchange. Developing and organizing agritourism requires a significant investment though potential investment is less. (Sharpley, 2002). Agritourism positive educational force stimulates a thirst for knowledge of the outside world, encouraging entrepreneurial activity, providing extra income, generating new forms of employment, creating new patterns of travel or setting up potentially negative demonstration effects, modifying culture and major economic leakages through transnational involvement (Hall, 1998). A study of Beglaryan, (2011) on Development of Agro tourism in Armenia, agritourism provides the opportunity to increase the potential forÂ higherÂ margin,Â on-farmÂ salesÂ and valueÂ addedÂ productsÂ andÂ services.Â Because most Armenian farms are operated by small landowners, there is great opportunity for customization and uniqueness in agritourism attractions.
Theoretically there is a strong relationship between agritourism and rural development. It is believed that agritourism can contribute for the agriculture rural development in several ways (Wicks and Marret 2003; Bruch, 2008). However, to fulfill this condition, several other requirements and conditions are crucial. For example, Danish Food Industry Agency, has paid attention on barriers and structural shortcomings exist before focusing towards the potentials of development of farms which are in need of diversifying the business, and their economic support possibilities. Most importantly, the advices from the consultancy structures of the agricultural associations and from regional and national tourism development bodies and possible networks for green/farm/rural tourism operators are needed in order to gain the full potential of Denmark's rural tourism. (Nielsen,Aae Nissen and Just, 2010).
With most agricultural producers in Miami-Dade County experiencing increased pressure by developers to sell their lands, rising operating costs, and stagnant or declining profit margins for most of the major agricultural commodities, agritourism is a possible way to assist with preserving agriculture and open space and contributing to the longer- term economic variability of farm operations. Moreover, while the benefits of agritourism are vital to the individual producers, the benefits go much further with multiplier effects can have major impacts on the local economy (Evans and Hodges, 2006).
The literature review indicates that agritourism can provide farm operators and rural communities with many benefits such as: Generating secondary income for farm operators Preserving the visual and cultural rural landscape (Williams and Shaw, 1996; Luloff et al., 1 995; Turner and Davis, 1993); Reducing out migration by providing jobs (Friesen; 1995; Ryan, 1995; Turner and Davis, 1993; Demoi, 1983).; Bringing a transfer of ideas from urban to rural areas (Oppermann, 1996); Providing urban people with an experience of rural living (Lowry, 1996; Reid et al., 1993); Diversifying the rural economy (Lowry, 1996; Ryan, 1995; Maude and van Rest, 1985); Creating eventual market contacts with urban centers (Agricultural Land Commission, 1997; Bowen et al., 1991 ; Demoi, 1983); Making provisions for certain infrastructure (Bowen et al., 1991); and Enhancing the rural identity of communities and emphasizing the importance of agriculture in local areas (Luloff et al., 1995; Ryan, 1995). Therefore, it is significant that most of the evidences are from developed countries and only a few are from developing countries.
Agritourism is accepted by various countries in the world as a rural policy to create rural viability. Agritourism is one of the most diversifying tourism types and the entrepreneurship is highly in need of its success since it plays a major role there. This diversification has converted the agritourism into a strong sector in its rights from being an auxiliary commercial activity (Busby and Rendle 2000; Clarke J. 1998).
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