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Marketing Essay 范文: B2c Relationship For The Fashion Brand Versace

 Marketing Essay 范文: B2c Relationship For The Fashion Brand Versace

内部:范思哲是一家意大利时尚品牌的范思哲在1978成立。第一范思哲精品店开设在米兰的斯皮加街1978,其受欢迎程度是直接的。今天,范思哲是世界领先的国际时装公司之一。范思哲设计,市场和分销豪华服装,配件,和香水,化妆和家居用品的各种品牌的范思哲集团。

范思哲的文体部拥有一批设计师和造型师团队。每个团队都是专门致力于每一个时尚的线或标签。这些团队的运作的密切监督和多纳泰拉范思哲指导下,范思哲的创意总监。

范思哲报告说,在过去几年中,每年的收入下降,这是一个关注的时尚品牌,是全球最好的品牌之一,并在时装界为自己塑造了一个利基。(乔杜里2007)

范思哲的年销售收入为2010,报告下降了19,亏损扩大到4100万英镑。

 Marketing Essay 范文: B2c Relationship For The Fashion Brand Versace

Internal: Versace is an Italian fashion label founded by Gianni Versace in 1978.The first Versace boutique was opened in Milan’s Via Della Spiga in 1978, and its popularity was immediate. Today, Versace is one of the world’s leading international fashion houses. Versace designs, markets and distributes luxury clothing, accessories, and fragrances, make up and home furnishings under the various brands of the Versace Group.

Versace’s Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. These teams operate under the close supervision and guidance of Donatella Versace, the Creative Director for Versace.

Versace reported a decline in annual revenue during the last few years which is a matter of concern for the Fashion Brand which is globally one of the best brands and has carved a niche for itself in the Fashion World. (Chaudhari 2007)

Versace’s Annual Sales Revenue for 2010 has reported decreased by 19 per cent with losses widening to £41 million.