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Marketing Essay 范文: B2c Relationship For The Fashion Brand Versace

 Marketing Essay 范文: B2c Relationship For The Fashion Brand Versace





 Marketing Essay 范文: B2c Relationship For The Fashion Brand Versace

Internal: Versace is an Italian fashion label founded by Gianni Versace in 1978.The first Versace boutique was opened in Milan’s Via Della Spiga in 1978, and its popularity was immediate. Today, Versace is one of the world’s leading international fashion houses. Versace designs, markets and distributes luxury clothing, accessories, and fragrances, make up and home furnishings under the various brands of the Versace Group.

Versace’s Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. These teams operate under the close supervision and guidance of Donatella Versace, the Creative Director for Versace.

Versace reported a decline in annual revenue during the last few years which is a matter of concern for the Fashion Brand which is globally one of the best brands and has carved a niche for itself in the Fashion World. (Chaudhari 2007)

Versace’s Annual Sales Revenue for 2010 has reported decreased by 19 per cent with losses widening to £41 million.