新南威尔士大学代写作业:Superdrug的业务概述
Superdrug is planning to launch new product "Reek body oil" for customers with sensitive skin. The company's brand is getting a national recognition in the UK and the firm's financial performance has been outstanding. As the head of marketing I have been tasked by the board to plan and implement strategies that will successfully launch the new product into the market.
The company also wants to grow in its geographical area by introducing the new product and grow it.
Introduction of this product will increase the market share of Superdrug and also influence the company's financial performance.
This report will look at Superdrug's structure and also suggest the suitable strategy to introduce the new product and also a suitable dissemination process to gain commitment of the stakeholders.
Superdrug became a part of AS Watson Family in October 2002. Superdrug was founded in 1964 by Goldstein family who, after establishing the business from just one store to several stores then sold the Superdrug business in 1987 to Kingfisher. In 1988 the Tip Top chain was acquired by Kingfisher in order to expand the company further. Next year in 1989, the companies' number of stores increased to 650 by the acquisition of Medicare chain.
新南威尔士大学代写作业:Superdrug的业务概述
.Superdrug正计划推出新产品“皮肤敏感的顾客身体油”。公司的品牌在英国得到了国家的认可，公司的财务业绩也很突出。作为市场营销主管，我已被董事会负责计划和实施战略，将成功地推出新产品进入市场。
该公司还希望在其地理区域中成长，通过引入新的产品和成长。
本产品介绍会增加市场份额，也影响Superdrug公司财务绩效。
本报告将看Superdrug的结构，也建议引入新的产品战略和合适的传播过程中获得利益相关者的承诺。
Superdrug成为了Watson家族在十月2002。Superdrug于1964由德斯坦家族的人，只从一个商店后，几家商店出售的Superdrug业务1987到金菲舍创业。1988舌尖顶链是由金菲舍在收购来进一步扩大公司。明年在1989，公司的门店数量增加到了650，通过收购医疗保险链。
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